How I Work

Clear thinking, practical decisions, dependable execution

A considered approach to technical work

Good technical outcomes rarely come from rushing into code or blindly following trends.

Clear thinking before action
Honest discussion of trade-offs
Decisions that balance short-term needs with long-term stability

Whether I'm consulting, building, or supporting an existing team, the way I work stays consistent.

Start with the problem, not the solution

Before suggesting tools, platforms, or architectures, I focus on understanding what the business is trying to achieve, what constraints exist, and what would make the outcome successful in practice.

Decisions before delivery

Code is rarely the hardest part. Choosing what to build ? and what not to ? usually is. I prioritise making decisions explicit, explaining trade-offs clearly, and avoiding assumptions that lock teams into fragile paths.

Practical, maintainable solutions

I aim to build systems that are understandable by others, can be maintained without specialist knowledge, and don't require constant rework to stay useful. Clarity is favoured over cleverness.

Performance, reliability, and SEO are not afterthoughts

Speed, stability, and discoverability matter once a system is in real use. Performance, reliability, and technical SEO foundations are part of the core work.

Honest communication

Part of my role is to be direct when something doesn't make sense ? challenging assumptions, recommending simpler approaches where appropriate, and advising against work that won't deliver value.

Working with teams

Most of my work happens alongside other people.

With internal development teams
Alongside designers and product owners
In partnership with agencies delivering for their clients

My role adapts to what's needed - providing clarity, technical direction, or hands-on support without disrupting existing workflows.

Where it makes sense, I can also work independently on clearly defined pieces of work, but collaboration and continuity are usually where the best results come from.

Consulting and delivery are distinct ? but connected

Consulting focuses on direction, decisions, and risk reduction. Delivery focuses on building, improving, and supporting systems. Sometimes they happen together; sometimes consulting stands on its own.

What this means in practice

Clear reasoning behind decisions
Fewer surprises later
Systems that are easier to live with over time
Straightforward, consistent communication

The goal isn't perfection - it's progress that holds up under real use.

Next steps

If you need clarity before moving forward, start with consulting. If direction is already clear, we can talk about delivery.

Book a consulting session Get in touch