What I Do
Technical delivery, built around real needs
From technical decisions to reliable systems
My work spans consulting and delivery. This page focuses on implementation — the types of systems I build and support once direction is clear.
Sometimes that follows consulting. Sometimes clients come with clarity already. Either way, the focus is the same: build things that work, last, and make sense for the business.
Technical consulting (decision-first work)
Before building anything, there are often decisions that matter more than code. I provide paid technical consulting to help with:
- Architecture and system design
- Build vs buy decisions
- Platform and tooling choices
- Performance, scalability, and SEO concerns
- Risk, maintainability, and technical debt
Bespoke systems & platforms
When off-the-shelf software isn't a good fit, I design and build custom systems around how a business actually operates.
- Internal tools and dashboards
- Workflow and process automation
- Custom PHP applications
- Business-critical systems with specific requirements
WordPress (custom, not off-the-shelf)
WordPress can be a solid platform when it's used deliberately. I work with WordPress teams who have outgrown themes and page builders and need performance, structure, and control.
- Custom WordPress builds
- Plugin development and extensions
- Performance and SEO-focused implementations
- Cleaning up fragile or over-complicated setups
Plugins, features & extensions
I design and build modular features and plugins where WordPress or other platforms need to go further.
- Feature-based configuration
- Licensing and access control
- Secure activation and updates
- Integration with third-party services
Performance, reliability & technical clean-up
Not all work starts with a greenfield build. I'm often brought in to diagnose performance or stability issues, reduce complexity and technical debt, improve SEO and Core Web Vitals, and make existing systems easier to maintain.
Ongoing support & retained work
Some systems need ongoing attention rather than one-off delivery. I offer retained support for incremental improvements, technical oversight, feature planning, and acting as a senior technical point of contact.
How this usually works
- Clarify the problem and constraints
- Decide on an appropriate technical direction
- Build, improve, or support as needed
Next steps
If you already know what needs to be built, we can talk about delivery. If the direction isn't clear yet, consulting is usually the right place to start.